Wednesday, May 15, 2013

Can we still write and Earn money working online. As Panda and Penguin really take their toll on the Affiliate Marketer.

As Google updates and releases penguin 2.0 lets take a look at how we are changing how we are working online. Can we still make an income writing online and being an affiliate?

Yes you can still make money working online.
But the rules have changed, ignore them and the changes and on your head be it.

Now after Panda, they let out the Penguins and to be honest I don't normally take much head of them, I just write the pages I want to write, and publish. I think if I need to be thinking about changes I must be doing something that is wrong? (does that make sense)

IF I keep to the search engines guidelines of building good, quality content, then I need not take interest in what these changes are, these changes are to benefit the searcher, and give people what they want.

The changes at the Platform Squidoo has changed with big consequences for many, leaving a tornado of near destruction to  many who have built their business model around Squidoo.
HUGE mistake, never build an income around 1 place. There is no point moaning shouting , screaming, the changes have been made they locked your work.  You had success, you built more, and more and more and more pages (so many that we then had a site that looked nothing better than a million cookie cutter lenses.
I mean how many pages can you have with a list of the same amazon products.....after some time they all start to look like one before it.

penguin, panda, seo
Available to Buy
And many ask "why has this happened" why was this allowed to happen? my goodness take some responsibility.  

The original goals of Squidoo is not The path Squidoo eventually took by letting and may I add with Quests encouraging us to create pages "SOLELY to send people to amazon, may have been a money maker in the beginning, and lots of people adopted the same or similar strategies after seeing others huge success.
I always had a reservation that if hundreds of these pages which were similar and started to  appear, then something had to give. People got greedy and made even more, then more came along and enjoyed the fringe benefits, and so the web was spun. growing even more and more.

After several week of research, and NOT finding much information to "cite" I have come to a very brave conclusion, Squidoo as you knew it is over. So please suck it up and lets move on.
I want to make another thing clear Squidoo and its future is however not OVER.  With the changes they have made the hard stance against the gamers, cheaters and spammers.
Just check out the forum and the cry of Help my lenses got locked. And many innocents are caught up in this too.
They followed what they saw or thought was popular.  I am amazed at the amount of "niche" accounts many have popped up with WOW, I did not know they and so many of them existed!

Seth Godin himself said if you are not willing to let it be known its you  and put your name to it, then that tells you something.

I have been gobsmacked at the scale of the secret niche accounts, from many.  I was going to set up niche accounts but gave up as I saw no point in them.
No wonder HQ are mad, and no wonder they have taken the steps they have.

I say well done and thank you.

With Penguin 2.0 with even more rollouts guaranteed to shake up the searches, certain types of pages are not welcome on line and at Squidoo and ARE coming under the umbrella of "doorway pages" - (doorway pages are solely created to entice/create as link bait visitors and searcher to their pages, to get YOUR visitor to click on the site where they can buy -   
you know the pages We pick a keyword - of something we want to sell we create that page to do it, they CANNOT buy on our pages, they need to  go to amazon. )
Even Squidoo is clearly saying
"If you have came to solely to promote an affiliate product" (that includes adding lots of amazon products via the Squidoo modules with no real rhyme or reason but to SELL SELL SELL) then we no longer want your content, or words to that effect.
They give us the tools, does not mean we need to use them all and stuff everything  in and the kitchen sink use the platform wisely, abuse it and your locked out.

There were a few "systems" put around where you could buy the how to of Squidoos. I never followed, something always held me back I just didn't agree in the system, that encouraged people to quickly put up pages to solely manipulate the system in place,  multiplied by 10,000+s, was always going to end badly for everyone.

I would also be looking at the extra "niche" accounts of many, and how they used those niche accounts to jump on the apparent successful bandwagon and manipulate the system. Churning out lower quality pages than they would have had on their "main account"?

It is OVER, get over it. Google and quite rightly Squidoo are putting their foot down. Many are saying "oh well I will just take my content else's where? WHAT....are you not listening to why these very strong measures are being put in place? 
I have spent most of the last few weeks, studying changes, studying what Google is saying.
If we create these doorway (affiliate pages) we will be penalized - the affiliate marketer as we knew it is dead!
Remember how we Chose a hot topic, keyword and create a page around it solely to get attention from a search engine to send you traffic to then send them to the product (via YOUR affiliate link, or the companies affiliate link)  - l Google got way smart and wont send to the middle man They want their searcher to go straight to the solution to  their problem in the FIRST click, not bounce around a few pages, that just p***es me off as a searcher, so I wonder what it does to my intended audience.

 My feeling is penguin has only just started.
Now if I go back  a few years of Squidoo where a sale was a "by-product" of people visiting your page, that's fine. me saying I have a sore back, I use this and this to help me! perfect.
or if you want to be able to do this, then you need this.

 I feel as though all in this group can go forward and move along with h this, the ones who solely are setting up pages  (AND I have seen MANY still being published.)  with collecting their favourite items on Squidoo adding a little bit of fluff, ARE in real trouble, not jus ton Squidoo but anywhere....
TO move forward, I am NOT and will not be creating any more "niche" style sales lenses. NO matter how I dress it up, It is still a "doorway" page, It does not matter WHERE you publish it - It is a Doorway page.
Unless you are offering real solutions where people are spending time on YOUR page (bounce rate is going to factor way high in this new way forward. ( remember we used to try to get them to our pages and off to amazon?)  Well guess what we are doing ourselves zero favours.....(In fact Squidoo newest brain power IS to have the amazon module below the intro! - What is Google against and going after "doorway pages.....all they are giving a visitor is the option to quickly LEAVE their site, signalling to Google they never actually found what they were looking for BUT could get there even quicker to cut out the middle man which is you/Squidoo......
Working on the internet I have seen 3 major shifts in how we work, yet the fundamentals are all the same. Unique Useful information.
IF I create a page my reader finds the answer to their search query on my page then  I lead them onto the product to buy. That's fine. In fact its more than fine its wonderful.

In fact take a look a this page How Do I get Files and Pictures off my old PC? (this link will open in a new window)

Can you guess what I sell?  Why does Google STILL send me lots of lovely traffic?

I have taken a common problem, and given a step by step solution, and the solution entails buying a simple gadget.  THESE types of pages are what you should be making. IF you want to survive working online.
If I list the best wall art or to use an example like the infamous Shower curtain lens, (which I cannot link to as it has now been locked (all available from amazon or another online store ) guess what the search  engine is Going to skip ME and send them straight to them, and in the process I will receive a black mark against me as they WILL see me as a creator of doorway pages.

As we move into Penguin 2.0 I also believe Google is looking at writers using Google Authorship as a key to how YOU will be ranked.

It will not matter where I write, eventually it will be who I am, am I a trusted source of information, am I a known writer in my niche.

Key Notes for SEO moving forward online creating a sustainable income working online.
  1.  Google Authorship - Get yourself set up and link  all your work together.
  2. If you have lost work think  seriously about moving it to another platform? Whether it is your own hosted blog or someone else's platform.
  3. Create pages that are informative think quality content, your first thought should not be what you want to sell. This should be a by product of your page.
  4. Be mindful of keyword density (this is a biggy for me)
  5. Write useful pages that ARE going to be shared, bookmarked, and talked about.
example: even if you are writing about an author and his "books" be careful how many times you use the word "book".

How are you going to move forward

That's it simple. Write good quality pages. If your aim is to solely direct your visitors to a sale then your time is over.

If you are still a little fuzzy about creating pages, and what types consider reading this page, by a relatively new Squid Nikon Mocro lens For Novices

But it gives personal content, photos, and why I should buy or why I need the product on the page.

This is the way forward.



  1. You are putting it bluntly as you get right to the point of the matter of what each of us must learn and do in order to earn online. I agree with all you are saying here (especially in regards to Squidoo) and appreciate the direct approach you are taking to give us tips on how to move forward in our article writing.

  2. I only started to make sales lenses when it seemed everyone else was making money with them. But being who I am, it was impossible to make one without adding content. So far they have survived the filters, but they also don't sell much. It is time I focus on what I do best, telling stories, and wait for Squidoo to recover. I do use Google Authorship and I think that is a great idea. Don't be afraid to let the world know who you are.

  3. Quality content seems to be the safest bet when it comes to making money online. Great post, Lisa, thanks for sharing.

  4. Very interesting insight into what is happening to our online world. I'm not surre I have come to terms with everything you are saying. And although I understand what and why Squidoo is having to make such changes, I do not agree with how they are doing it. And they do need to accept some responsibility for the mess we/they are in. But all in all, the fact is, "suck it up" and move forward is great advice.

  5. I guess these Google Updates/Changes are nothing if you continuously do the writing and sharing of good and quality content. To be honest, I haven't reviews what those changes are. I'm not aware.. I just keep on making pages that I think my target audience will love to read and share with other people.

    Thanks for sharing this blog post. Keep writing more! :)