Tuesday, June 21, 2011

Google loves your images using Alternative Text.

Help Google find your Pictures using the alt= tag (alternative text) The alt attribute is not actually a tag but it is referred to as the "alt tag"

I am going to show you today how I rank page 1 Google for images the easy way. How to use the alt= to add a SEO boost to your pictures on your webpages.The alt attribution tag allows you to provide text for the object or picture you are inserting. Think along the lines of search engines cannot see (look at) your picture and know what it is, so tell them. Or if a visually imparied reader was using a programme that reads the text, how would they know what your picture was of?
So we are gong to make sure every single imagehas an alternative text explanation.(alt=)

Do you panic at the site of HTML? Don't worry this is so easy, it will become second nature to find it every time you insert a picture using HTML code. I just want you to spot 1 piece of code.

Did you know that most people searching online search via the images search? And we all know that a picture tells a thousand words. So use Pictures wisely , and legally! Remember just because it is on google does not mean it is not copyrighted, so always check the terms of use.
I was helping someone with their online store, and saw immediately that they were not optimising their images for search engines.
Their images were all named. Project 1.jpg and  project 2.jpg  Google did not know that they were purple, wedding invitations, that could be customized.  So we had to make sure google and the other search engines knew this.So we gave each card the relevant color, that they were customizable and it was a wedding invitation. this also can bring in targeted visitors ready to spend, as they will find exactly what they are looking for.

 I have had great success from the technique and have found my pictures ranking Page 1 Google for image search, and indeed this is where most of my traffic comes from.
Using pictures and images for your writing is an important factor in creating your pages.
I like to use Allposters.com and Art.com   and for keeping within copyright law, would suggest anyone using images on their pages sign up to them.
They provide good affiliate programmes, and recording stats,  so you can earn  if someone buys a picture via your website.
They are both very easy to use, and provide all the links for you to place the pictures on your sites. I use both.
I am going to use this pretty picture to show you how to optimise your images for SEO.

Field of Purple Flowers

To make an image visible on your page you will paste firt the Html code provided for the picture, which will include the destination URL and the IMAGE url, and description of image to search engines ( alt=)  and the text to be shown I will use art.com as an example.

<a class="APCTitleAnchor" href="http://affiliates.allposters.com/link/redirect.asp?item=3722856&AID=651977733&PSTID=1&LTID=1&lang=1" target="_blank" title="Field of Purple Flowers"><img src="http://imagecache6.allposters.com/SML/27/2740/22PND00Z.jpg" alt="Field of Purple Flowers" border="0" height="86" width="115"></a>
<span style="font-family:verdana,arial,helvetica;font-size:10;" >
<a class="APCTitleAnchor" href="http://affiliates.allposters.com/link/redirect.asp?item=3722856&AID=651977733&PSTID=1&LTID=1&lang=1" target="_blank" title="Field of Purple Flowers">Buy This Allposters.com</a><BR>

You will copy and pate the whole html code into your page, and will stay as is the highlighted RED section is what we are interested in for today

You want your picture to explain to search engines what your page is about, using your keywords. Now say I was using this picture for my page titles "Lavender Health Benefits" actually the name "field of purple flowers" is okay as it does explain what this picture is about,  but what kind of flowers? Lavender....our page is about Lavanders health benefits

so we are going to change the alt= to tell search engines what this picture is about.

so the replacement text will look like this
alt="field of purple flowers- lavander-health benefits"
when you are saving a picture to your harddrive to use, Save it using your keywords here too.
Instead of save as "003.jpg" change the name to what the picture is "child holding a rabbit.jpg"If you are using more than one word divide by a hypen,(-)  do not keyword stuff, search engines are too smart now.

I have a download pdf available for easy reference and shows how I hold Page 1 rank 1,3,4 for images for my products!
Download here - How to Get on Page 1 Google with images 

 Just for your information I highlighted the Height and width, part of the codes,  you can manipulate this to suit your preferred size, always keep in ration, if you take 100 off the height, take 100 off the width etc.

Did you know to do this, will you be trying it now? anything else you are unsure of? and I can help with, let me know what your thoughts are....

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  1. I do use the alt= tag on images, but never thought about doing it on allposters links (or any other affiliate image link)! That's an amazing idea!

  2. It is a neat trick, that is sadly missed by lots, I know in the shake up of Google, they are just loving properly attributed pictures, keyword stuff and you lose, give it a proper description and its great!

  3. Hi Lisa,

    I only insert alt tag on wordpress blogs because I can put it on their image form. I didn't really know how to do it with codes. This is really helpful. Thanks! :)

  4. Alt tags are very useful when uploading photos, thanks for the tips :)

  5. Alt Tags are sooo important! I get a lot of visitors through images. I edit the names of pictures everytime and I also add alt tag to it. Great article Lisa!